Background: Any.do’s well known minimalistic approach was a double-edged sword:
On one hand, some users enjoyed the app’s ability not to bombard the user with all the things it can do. On the other hand, as we saw in our usability tests, some users found the app’s minimalistic approach confusing and had trouble getting to the features they looked for. There was a need to find a good balance between them.
Obviously, usage alone doesn’t tell the whole story. Further data and testings showed user churn in the reminder, subtasks, and attachments screens, as users were confused or underwhelmed by the functionality they encountered in each screen.
This layout started to feel good in terms of placing the elements, but it has some strong defects:
1. Wasn’t touch intuitive, with the main exit points at the top.
2. It ate a whole screen & didn’t feel fluid enough when jumping between tasks.
3. Reminder button lead to some options that were not relevant to most users.
The usage of an action sheet for this interaction just felt right. Usability testings proved we had a good gut feeling. Data showed an increase in subtasks & notes that were added. In the reminders department, there was room for improvement.
I’m sure this isn’t the final iteration, it can be better.
FINAL RESULTS
Improvement on day 1 retention, but weeks 5-6 remained the same.
Usage of reminders increased dramatically by 150%.
Usage of subtasks and notes increased significantly by 66%.