We had good data regarding how people do their grocery on the app, but the best way was to talk with them. There was a lot of pain points attached to 2 core experiences.
Preparing a grocery list:
And shopping at the store:
I started at the end. How would the perfect grocery list appear when our customers will be at their local store? One of the first things we aimed to solve and place inside the product was the categorization by aisles.
We wanted to create a strong impression that this is better than anything else our user experienced and analyzed roughly 500,000 items in 10 different languages.
Early research testings showed people understood the main interface and liked the categorization, but when asked about the adding screen, they felt it was a slower experience in comparison to quickly adding a task on the home screen.
We got a far better feedback when using the action sheet module as a grocery list and the quick add bar from the main tasks page, as a method to insert grocery items.
Solving problems to existing users: Getting new users to use the grocery list feature was pretty straightforward. We also needed to address the millions who already used Any.do as their go-to grocery list.
1. Users who had grocery items in their to-do list were promoted to add them to a separate grocery list.
2. Users who had an existing grocery list were prompted to convert it to the new list or be automatically converted if they had more than 80% grocery items in their old list
3. Users with multiple lists were offered to convert each one separately.
We pushed this feature for our iOS client on September 2018 and received great feedback. On December 2018 it was released on Android. The lists are already supported by Amazon Alexa and the Google Assistant, meaning users can add items to their grocery list and get it everywhere synced and sorted to aisles. Apple watch support was ready from the get-go, and is in high usage.
FINAL RESULTS
Significant increase in retention on week 1-2 among new users.
73% engagement increase in adding grocery items among existing users.
77% of iOS users & 81% of Android users who completed onboarding, used the feature at least 3 times.